ON TARGET
Direct Mail Marketing
What is On-Target?
On-Target is our specialized direct mail campaign service, designed to help businesses connect with their ideal audience through targeted, high-impact mail pieces. From strategic planning and custom design to targeted mailing lists and full campaign management, On-Target ensures your message reaches the right people with precision.
It’s the perfect solution for businesses looking to engage customers in a memorable, tangible way that stands out from digital noise.
Consultation
We start by understanding your target audience and campaign goals, as well as what you’re aiming to promote.
Pick Your Plan
Choose the style (letter or postcard), desired volume, and whether you prefer Standard or First-Class mailing options.
Campaign Set-Up
We handle the target audience research and design your mail assets to ensure they align with your brand and messaging.
Review & Approve
You’ll review and approve the campaign plan, including design, messaging, and targeting details.
MAIL SENT
We print and dispatch your mail, putting your campaign into action and delivering your message directly.
WHAT IS THE COST?
$1000.00 Campaign Set-Up Fee (one-time):
This fee includes the design of two unique direct mail assets, as well as the development of campaign messaging and target market research.
$200.00 Monthly Management Fee:
Covers ongoing campaign management, tracking,
and any minor adjustments.
Post & Print Fee (Variable by Volume):
The post/print fee includes everything needed to print and mail your campaign pieces to the specified number of contacts. This flexibility allows you to adjust your outreach based on seasonal needs or marketing goals.
Monthly MailOuts
4" x 6"
Color Postcard
4" x 6"
(First Class)
6" x 9"
Color Postcard
6" x 9"
(First Class)
Monthly MailOuts
6" x 11"
Color Postcard
6" x 11"
(First Class)
8.5" x 11"
Color Letter
8.5" x 11"
(First Class)
Monthly MailOuts
4" x 6"
Color Postcard
4" x 6"
(First Class)
6" x 9"
Color Postcard
6" x 9"
(First Class)
6" x 11"
Color Postcard
6" x 11"
(First Class)
8.5" x 11"
Color Letter
8.5" x 11"
(First Class)
For Example:
If you wanted to send 500 standard postcard mailouts per month, the cost would be:
$200 Management Fee + $415 Post & Print Fee = $615/Month
** There are other sizing options and additional pages can be added if necessary at additional cost.**
FAQ's
Companies should use On-Target to cut through digital noise and make a lasting impression. Direct mail reaches customers directly, driving higher engagement and brand recognition with targeted, tangible campaigns that capture attention and boost conversions.
First Class Mail delivers faster (1-5 days) and includes forwarding and return services if undeliverable, making it ideal for time-sensitive campaigns. Standard Mail delivers more affordably but slower (5-21 days) and doesn’t include forwarding or returns by default.
Yes! You can adjust your monthly volume according to your campaign needs. If you want to reach a larger audience for a seasonal push, you can choose a higher volume for that month.
This fee covers day-to-day management, tracking, and minor adjustments to help optimize your campaign.
Yes! This service is not limited to businesses, but this service is specifically designed to target decision makers at businesses that you are trying to target. Mail campaigns to homeowners have a slightly different process.
Yes, the minimum commitment is 6 months and then it is month to month after that.
Once you have approved your plan, we will send you a payment link where you can subscribe and add your credit card information for easy payment.
Ready to learn more about how Gain Street can help you achieve your business goals?
Get in touch with us today to start a conversation about your branding and marketing needs.
Ross Friedman
Service AdvantEdge
Zachary Schoop
Refresh Exteriors
Paul Beauchemin
Untold Branding
